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This volume gets to the heart of what films mean to people on personal, political and commercial levels. Exploring value judgements that underpin social, academic and institutional practices, it examines the diverse forms of worth attributed to a range of international films in relation to taste, passion, morality and aesthetics.
Runner-up for the British Association of Film, Television and Screen Studies Best Book Prize 2015 Beyond the Screen presents an expanded conceptualization of cinema which encompasses the myriad ways film can be experienced in a digitally networked society where the auditorium is now just one location amongst many in which audiences can encounter and engage with films. The book includes considerations of mobile, web, social media and live cinema through numerous examples and case studies of recent and near-future developments. Through analyses of narrative, text, process, apparatus and audience this book traces the metamorphosis of an emerging cinema and maps the new spaces of spectatorship which are currently challenging what it means to be cinematic in a digitally networked era.
Color in Three-Dimensional Design explores all of color's facets, from associative elements and mechanics to psychology and color's impact on form and identity. The emphasis is on integration of color with form in ways that strengthen overall design concept. Written by highly respected architectural and interior design professional Jeanne Kopacz -- also an exceptional design instructor -- this resource helps you build an unbeatable set of analytic and problem-solving tools for meeting design challenges with cost-effective color solutions.
Employing a cultural theory approach, this book explores the relationship between popular dance and value. It traces the shifting value systems that underpin popular dance scholarship and considers how different dancing communities articulate complex expressions of judgment, significance and worth through their embodied practice.
In Shifting Perceptions of Migration in Senegalese Literature, Film, and Social Media, Mahriana Rofheart proposes a revised understanding of Senegalese migration narratives by asserting the importance of both local and global connections in recent novels, hip-hop songs, and documentary videos. Much previous research on migration narratives in French from Africa has suggested that contemporary authors often do not consider their countries of origin upon departure and instead focus on life abroad or favor a global perspective. Rofheart instead demonstrates that today’s Senegalese novelists and hip-hop artists, whether living in France or Senegal, express connections to communities both in Senegal and abroad to cope with the traumatic experience of emigration and return. Ultimately, Rofheart asserts that Senegalese national identity remains significant to the way these authors and artists respond to migration. In her examination of novels in French, hip-hop songs in French and Wolof, and online documentaries, as well as the social and economic currents that influence the texts’ production and circulation, Rofheart engages with scholarship on transnationalism, postcolonialism, popular culture, and new media studies. The study’s initial chapters address well-known works from the mid-twentieth century, including Cheikh Hamidou Kane’s Ambiguous Adventure, as well as the films of Ousmane Sembène, and Djibril Diop Mambéty. This book then demonstrates how novelists such as Aminata Sow Fall and Fatou Diome, as well as hip-hop artists including Simon and Awadi, break with previous tragic depictions of migration in novels and films to present successful responses to the contemporary context of frequent emigration from Senegal.
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.

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