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This volume gets to the heart of what films mean to people on personal, political and commercial levels. Exploring value judgements that underpin social, academic and institutional practices, it examines the diverse forms of worth attributed to a range of international films in relation to taste, passion, morality and aesthetics.
In Shifting Perceptions of Migration in Senegalese Literature, Film, and Social Media, Mahriana Rofheart proposes a revised understanding of Senegalese migration narratives by asserting the importance of both local and global connections in recent novels, hip-hop songs, and documentary videos. Much previous research on migration narratives in French from Africa has suggested that contemporary authors often do not consider their countries of origin upon departure and instead focus on life abroad or favor a global perspective. Rofheart instead demonstrates that today’s Senegalese novelists and hip-hop artists, whether living in France or Senegal, express connections to communities both in Senegal and abroad to cope with the traumatic experience of emigration and return. Ultimately, Rofheart asserts that Senegalese national identity remains significant to the way these authors and artists respond to migration. In her examination of novels in French, hip-hop songs in French and Wolof, and online documentaries, as well as the social and economic currents that influence the texts’ production and circulation, Rofheart engages with scholarship on transnationalism, postcolonialism, popular culture, and new media studies. The study’s initial chapters address well-known works from the mid-twentieth century, including Cheikh Hamidou Kane’s Ambiguous Adventure, as well as the films of Ousmane Sembène, and Djibril Diop Mambéty. This book then demonstrates how novelists such as Aminata Sow Fall and Fatou Diome, as well as hip-hop artists including Simon and Awadi, break with previous tragic depictions of migration in novels and films to present successful responses to the contemporary context of frequent emigration from Senegal.
Color in Three-Dimensional Design explores all of color's facets, from associative elements and mechanics to psychology and color's impact on form and identity. The emphasis is on integration of color with form in ways that strengthen overall design concept. Written by highly respected architectural and interior design professional Jeanne Kopacz -- also an exceptional design instructor -- this resource helps you build an unbeatable set of analytic and problem-solving tools for meeting design challenges with cost-effective color solutions.
Today's moviegoers and critics generally consider some Hollywood products--even some blockbusters--to be legitimate works of art. But during the first half century of motion pictures very few Americans would have thought to call an American movie "art." Up through the 1950s, American movies were regarded as a form of popular, even lower-class, entertainment. By the 1960s and 1970s, however, viewers were regularly judging Hollywood films by artistic criteria previously applied only to high art forms. In Hollywood Highbrow, Shyon Baumann for the first time tells how social and cultural forces radically changed the public's perceptions of American movies just as those forces were radically changing the movies themselves. The development in the United States of an appreciation of film as an art was, Baumann shows, the product of large changes in Hollywood and American society as a whole. With the postwar rise of television, American movie audiences shrank dramatically and Hollywood responded by appealing to richer and more educated viewers. Around the same time, European ideas about the director as artist, an easing of censorship, and the development of art-house cinemas, film festivals, and the academic field of film studies encouraged the idea that some American movies--and not just European ones--deserved to be considered art.
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
The Keswick Theatre, located just outside Philadelphia, opened in 1928 in an era when four thousand similar structures were in various stages of design and construction across the country. Vaudeville was in its final days and film was just being born. Designed by acclaimed architect Horace Trumbauer, the theater evolved into the area's premier movie house. When the theater was threatened with demolition in the early 1980s, the Glenside Landmarks Society was formed with the hopes of restoring the building to its former grandeur. Today, operating as a commercial venture, it is one of the most acclaimed concert halls in the Philadelphia area. The Keswick Theatre celebrates this historic landmark through vintage images and recognizes the dedicated community members who have kept its doors open.

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