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First-person narratives are a fundamental tool at the disposal of the qualitative researcher. This volume provides specific suggestions and guidelines for preparing for and carrying out a life story interview.
First-person narratives are a fundamental tool of the qualitative researcher. This volume provides specific suggestions and guidelines for preparing and executing a life story interview. Robert Atkinson places the life story interview into a wider research context before elaborating on planning and then conducting the interview. Finally, the book deals with the issues of transcribing and interpreting the interview. The author provides a sample life story interview in the appendix.
First-person narratives are a fundamental tool of the qualitative researcher. One of the latest volumes in the Qualitative Research Methods series, The Life Story Interview provides specific suggestions and guidelines for preparing and executing a life story interview. Author Robert Atkinson, Director of the Center for the Study of Lives at the University of Southern Maine, places the life story interview into a wider research context before moving on to planning and conducting the interview. Atkinson carefully covers the classic functions of stories, the research uses of life stories, generating data from a life story, and the art and science of life story interviewing. He also thoroughly examines the potential benefits of sharing a life story, getting the information desired and questions to ask, and transcribing and interpreting the interview. To provide further support for the reader, the book concludes with a sample life story interview. As the use and study of narratives continues to grow in importance throughout the research enterprise, The Life Story Interview becomes an even-more valuable tool for qualitative researchers in all disciplines.
The Handbook of Interview Research is the most ambitious attempt yet at examining the place of the interview in contemporary society. Interviewing is the predominant mode of research in the social sciences. It's also the stock-in-trade of information seekers in organizations and institutions of all kinds, as well as in the mass media. Across the board, interviews provide today's leading window on the world of experience. The Handbook offers a comprehensive examination of the interview at the cutting edge of information technology. Drawing upon leading experts from a wide range of professional disciplines, this book addresses conceptual and technical challenges that confront both academic researchers and interviewers with more applied goals. From interview theory to the nuts-and-bolts of the interview process, the coverage is impressively broad and authoritative. The Handbook of Interview Research is both encyclopedic and thematic. As an encyclopedia, it provides extensive discussions of the methodological issues now surrounding interview practice, offering a multi-faceted assessment of what has become the method of choice for obtaining personal information in today's society. But the Handbook also is a story, which spins a particular tale of interviewing, one that moves from the commonly recognized individual interview to what is called `the interview society'. The gist of the presentation is that we can no longer regard the interview as simply an instrument for gathering data, but must now also view it an integral part of society.
"This defining work will be valuable to readers and researchers in social sciences and humanities at all academic levels. As a teaching resource it will be useful to instructors and students alike and will become a standard reference source. Essential for general and academic collections." --CHOICE This Encyclopedia provides readers with authoritative essays on virtually all social science methods topics, quantitative and qualitative, by an international collection of experts. Organized alphabetically, the Encyclopedia of Social Science Research Methods covers research terms ranging from different methodological approaches to epistemological issues and specific statistical techniques. Written to be accessible to general readers, the Encyclopedia entries do not require advanced knowledge of mathematics or statistics to understand the purposes or basic principles of any of the methods. To accomplish this goal, there are two major types of entries: definitions consisting of a paragraph or two to provide a quick explanation of a methodological term; and topical treatments or essays that discuss the nature, history, applications, and implications of using a certain method, including suggested readings and references. Readers are directed to related topics via cross-referenced terms that appear in small capital letters. By assembling entries of varied origins and serving different research purposes, readers will be able to benefit from this immense source of methodological expertise in advancing their understanding of research. With three volumes and more than 900 signed entries, the Encyclopedia of Social Science Research Methods will be a critical addition to any social science library.
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
The authors—noted scholars and researchers—provide an up-to-date guide to qualitative study design, data collection, analysis, and reporting. Step by step, the authors explain a range of methodologies and methods for conducting qualitative research focusing on how they are applied when conducting an actual study. The book includes methods of data collection, specific approaches to qualitative research, and current issues in the field. Specifically, chapters cover the methods, designs, and analyses related to the methodologies of history, case study, program evaluation, ethnography, autoethnography, narrative, life histories, emancipatory discourses, feminist perspectives, African American inquiry, indigenous studies, and practitioner qualitative research.

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