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Schroeder investigates the nuts and bolts of presidential debates as they play out on live television, shedding light on the dramatic aspects that make these political contests "must-see TV."
Second only to the Super Bowl in viewers, presidential debates are must-see TV, yet their conception and execution largely remain a mystery to the public--even to journalists. For this third edition, Schroeder analyzes the 2008 and 2012 presidential debates and the role of social media and contemporary news outlets in shaping their design and reception. New chapters focus on real-time debate responses and the extent to which post-debate news coverage influences voter decision making and candidate behavior.
Describes the four different types of doublespeak (euphemism, jargon, gobbledygook, and inflated language).
Journalist and Salon writer Rebecca Traister investigates the 2008 presidential election and its impact on American politics, women and cultural feminism. Examining the role of women in the campaign, from Clinton and Palin to Tina Fey and young voters, Traister confronts the tough questions of what it means to be a woman in today’s America. The 2008 campaign for the presidency reopened some of the most fraught American conversations—about gender, race and generational difference, about sexism on the left and feminism on the right—difficult discussions that had been left unfinished but that are crucial to further perfecting our union. Though the election didn’t give us our first woman president or vice president, the exhilarating campaign was nonetheless transformative for American women and for the nation. In Big Girls Don’t Cry, her electrifying, incisive and highly entertaining first book, Traister tells a terrific story and makes sense of a moment in American history that changed the country’s narrative in ways that no one anticipated. Throughout the book, Traister weaves in her own experience as a thirtysomething feminist sorting through all the events and media coverage—vacillating between Hillary Clinton and Barack Obama and questioning her own view of feminism, the women’s movement, race and the different generational perspectives of women working toward political parity. Electrifying, incisive and highly entertaining, Big Girls Don’t Cry offers an enduring portrait of dramatic cultural and political shifts brought about by this most historic of American contests.
Writing and Producing Television News: From Newsroom to Air is a step-by-step guide to the nuts and bolts of writing and producing television journalism. Schroeder presents two goals: first, to familiarize students with the basic challenges and skills faced by television news professionals; and second, to put these principles into practice through realistic exercises and assignments that puts students into the role of decision-makers. This comprehensive text employs a running case study throughout the text: Schroeder has created the fictional town of Lakedale, a medium-size news market not unlike the sort of places a young professional might have their first job. Many of the exercises are set there, and the text stresses the many decisions news journalists must make on a daily basis, and stresses problem-solving throughout. Each topic area is complemented by assignments designed to closely approximate the work of professional television journalists. These exercises covera wide spectrum of material, from breaking news to features, and they introduce a range of story formats, from simple anchor readers and voiceovers to such complex structures as sound-bite stories and news packages. The text also draws on the insights and experiences of a select group of dedicated professionals who represent the best of TV news in local stations across the country: reporters, anchors, producers, assignment editors, web journalists, graphic artists, and newsroom executives.
Cheap booze. Flying fleshpots. Lack of sleep. Endless spin. Lying pols. Just a few of the snares lying in wait for the reporters who covered the 1972 presidential election. Traveling with the press pack from the June primaries to the big night in November, Rolling Stone reporter Timothy Crouse hopscotched the country with both the Nixon and McGovern campaigns and witnessed the birth of modern campaign journalism. The Boys on the Bus is the raucous story of how American news got to be what it is today. With its verve, wit, and psychological acumen, it is a classic of American reporting. NOTE: This edition does not include photographs.
The director of the School of Journalism at Northeastern University reveals how the two horizons of American celebrity--Washington and Hollywood--are fusing in the person and role of the president, thus joining politics and pop culture. 25,000 first printing.

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