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Useful tips and step-by-step guidance from filing to issue to license Acquire and protect your share of this major business asset Want to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide shows you how — helping you to evaluate your idea's commercial potential, conduct patent and trademark searches, document the invention process, license your IP rights, and comply with international laws. Plus, you get detailed examples of each patent application type! Discover how to: Avoid application blunders Register trademarks and copyrights Meet patent requirements Navigate complex legal issues Protect your rights abroad The entire body of U.S. patent laws Example office actions and amendments Sample forms Trademark registration certificates Application worksheets See the CD appendix for details and complete system requirements. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
A plain-English guide to intellectual property law. Whether you are in the world of business or creative arts, you need to understand the laws that govern your work. But given the convoluted terminology that surrounds patents, copyrights, trademarks, and other intellectual property rights, this isn’t easy. Enter, Patent, Copyright & Trademark, which explains: what legal rights apply to your work the scope of copyright protection an overview of trademark law what trade secret law protects Here, you’ll find plain-English definitions of intellectual property law terms, straightforward explanations of how intellectual property law affects online content—and much more.
Attorney David Pressman and updater Thomas Tuytschaevers take you through the entire patent process, providing scrupulously updated information and clear instructions to help you: determine if you can patent your invention understand patent law evaluate the commercial potential of your idea perform your own patent search file a provisional patent application prepare a formal patent application respond to patent examiners amend an application enforce and maintain your patent market and license your invention Thoroughly updated to reflect the latest changes in intellectual property law, this edition provides the latest U.S. Patent and Trademark Office rules and forms. It includes up-to-date discussions of the new "first to file" rule, which has to revolutionized patent law.
Do you have a great idea for the next big thing, an eye-catching new corporate logo, or an exciting new business concept? Understand how to safeguard your ideas and creations with this expert guide to the fundamentals of intellectual property. Walking you step-by-step through the processes involved in protecting your great ideas, this book offers all the advice you need to ensure that you're the only one cashing in on your creativity and hard work.
Protect your trademark, protect your business. Trademarks the names and symbols that identify your business, brand, and products in the marketplace are important assets that you need to choose carefully and vigilantly defend. Using the information in this all in one reference, you'll learn how to protect: - business names - product names - product packaging - logos - slogans - domain names - anything that identifies your company, product, or service Trademark provides you with the plain English explanations and step by step instructions you need to navigate the requirements of the U.S. Patent & Trademark Office (USPTO) and successfully register your unique mark. Learn how to: - choose marks that competitors can't copy - search for existing marks that might conflict with yours - register a name or other mark with the USPTO - protect and maintain your marks' legal strength - keep your mark safe from infringement - understand and resolve trademark disputes outside the courtroom This edition of Trademark provides the most current information on trademark statutes and case law, and the latest registration processes, including online registration. Plus, you'll get a fully up to date glossary of trademark terms and FAQs from Dear Rich, co author Richard Stim's popular intellectual property blog.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

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