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Provides a treatment of microeconomic theory with a minimal level of mathematics and features examples of business applications to provide students with a presentation of theory at work in real companies, industry and government. This edition includes information on antitrust laws and bundling.
A book that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making.
Microeconomics is the most engaging introductory economics resource available to students today. Using real businesses examples to show how managers use economics to make real decisions every day, the subject is made relevant and meaningful. Each chapter of the text opens with a case study featuring a real business or real business situation, refers to the study throughout the chapter, and concludes with An Inside Look—a news article format which illustrates how a key principle covered in the chapter relates to real business situations or was used by a real company to make a real business decision. Solved problems in every chapter motivate learners to confidently connect with the theory to solve economic problems and analyse current economic events.
For courses in microeconomics. Exploring Microeconomics: Formal Theory and Practical Problems Significantly revised and updated with new real-world examples, exercises, and applications, this Fourth Edition of Microeconomics: Theory and Applications with Calculus remains the premiere microeconomics text to marry formal theory with robust, thoroughly analyzed real-world problems. Intended as an intermediate microeconomics text, Perloff introduces economic theory through a combination of calculus, algebra, and graphs. The text integrates estimated, real-world problems and applications, using a step-by-step approach to demonstrate how microeconomic theory can be applied to solve practical problems and policy issues. Compared to other similar texts, the author also places greater emphasis on using contemporary theories--such as game theory and contract theory--to analyze markets. Also available with MyEconLab ® MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for: 0134483367 / 9780134483368 Theory and Applications with Calculus Plus MyEconLab with Pearson eText -- Access Card Package, 4/e Package consists of: 0134153928 / 9780134153926 MyEconLab with Pearson eText -- Access Card -- for Microeconomics: Theory and Applications with Calculus 0134167384 / 9780134167381 Microeconomics: Theory and Applications with Calculus
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Readers will gain a practice perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates.
This 8th edition offers a wealth of new examples and hot topics, such as genetically modified organisms and the cost effectiveness of new transportation fuels. The international edition also considers environmental problems and policies in Western Europe, China and the developing nations.

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