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Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.
For several decades, cultural imperialism has been the dominant paradigm for conceptualizing, labeling, predicting, and explaining the effects of international television. It has been used as an unchallenged premise for numerous essays on the topic of imported television influence, despite the fact that the assumption of strong cultural influence is not necessarily reflected in the body of research that exists within this field of study. In The Impact of International Television: A Paradigm Shift, editor Michael G. Elasmar and his contributors challenge the dominant paradigm of cultural imperialism, and offer an alternative paradigm with which to evaluate international or crossborder message influence. In this volume, Elasmar has collected original research from leading scholars working in the area of crossborder media influence, and contributes his own meta-analysis to examine what research findings actually show on the influences of crossborder messages. The contributions included here illustrate points, such as: the contentions of cultural imperialism and the context in which its assumptions emerged and developed; the complexities of the relationship between exposure to foreign television and its subsequent effects on local audience members; the applicability of quantitative methods to a topic commonly tackled using argumentation, critical theory, and other qualitative approaches; and the difficulty of achieving strong and homogenous effects. In bringing together the work of independent researchers, The Impact of International Television: A Paradigm Shift bridges over 40 years of research efforts focused on imported television influence, the results of which, as a whole, challenge the de facto strong and homogenous effects assumed by those who support the paradigm of cultural imperialism. The volume sets a theory-driven agenda of research and offers an alternative paradigm for the new generation of researchers interested in international media effects. As such, the volume is intended for scholars, researchers, and students in international and intercultural communication, cross-cultural communication, mass communication, media effects, media and society, and related areas. It will also be of great interest to academics in international relations, cross-cultural and social psychology, intergroup and international relations, international public opinion, and peace studies.
This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement. The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
The study of communication, language, and discourse is at once simple, elegant, and complex. Each of these areas is informed by "micro" subjective experiences of individuals and the "macro" processes of a culture. Communication itself is thoroughly modern yet it seeks anchorage in the traditions of the humanities and social sciences. All of this creates a significant challenge. In this monograph, Ellis considers the study of communication as he discusses three key issues in communication theory: (1) the growing emphasis on meaning, (2) the importance of a mediated culture, and (3) the links between micro communication activities and macro social categories such as ethnicity and social class. In response to these three issues, this book deals with the way people use language and communication to construct their world; this world is not constructed purely but is influenced by attitudes, ideologies, and biases. In the modern world the medium of communication has an impact on consciousness and society, and Ellis shows how the media are responsible for some of the fault lines in society. The book also explores principles of medium theory and documents the impact of media on psychological and sociological phenomena. Finally, work of Goffman, Giddens, and Randall Collins is extended to show how micro communication behaviors are implicated in and by social conditions. ADDITIONAL COPY FOR MAILER Expanded features: * The chapters work out a logic connecting real communication patterns with the broad principles upon which societies are explored. Thus the title "Crafting" Society--the crafting is purposefully active to indicate the dynamic processes involved in creating what we call society. Society and culture have their roots and empirical bases in communication; that is, in the daily struggles of interaction. * Two chapters on two of the most important and controversial issues of the day--ethnicity and class. These two chapters are clear illustrations of the new theoretical principles discussed throughout the book. * A chapter on social class is very unique for a book devoted to communication processes. Communication theorists do not usually write about class, even though it is a highly symbolic process and rooted in communication patterns. Class is a difficult concept in America since so few people, other than sociologists, care to talk about it. * A chapter on medium theory takes the bold step of experimenting a little by summarizing basic causal statements and propositions. This device underscores the goal of a theory which is to come to grips with testable statements. The focus is on medium theory and how the media influence consciousness and social structure. * A unique chapter takes up the issue of how communication processes are constitutive of social structures. It draws on work by Giddens and others to return to a concept of structure based on actions that produce and reproduce structure.
Following highly publicized cases of violence such as the murder of James Bulger, the media effects debate reached a crescendo, with many forms of media routinely scapegoated as the causes of such brutality. This volume challenges conventional notions of effects, questioning not only whether the media is really capable of directly influencing people's views and actions but also whether this form of debates is the most useful way of conceptualizing the relationship between the media and the audience. With chapters drawn from differing viewpoints, covering issues such as the historical development of the effects tradition, the remarkable power of common sense arguments, children's actual responses to media texts, and the orchestration of popular public anxieties about the media, the book provides a re-examination of so-called media effects and the ways in which they are interpreted for public consumption.
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies.

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