Format Type: PDF, ePub
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Approaching the music video in its post-televisual afterlife, this book offers a range of different perspectives on the current cultural state of the music video, one of the most visible and important forms of online media. It theorizes music video and its aesthetics audiovisually, as neither the sole province of film studies nor of musicology. The volume traces the interrelations between music video and other media, and the influence music videos have had on film style and the visual aspects of popular music. Korsgaard addresses core issues relating to the general study of music videos, including the history of music videos, the analysis of music videos, and the audiovisual aesthetics of music videos. In addition, this is the first book to truly address the recent changes following the digitization of music video, including its changing cycles of production, distribution, and reception; the influence of music videos on other media; and the rise of many new types of online music video including interactive music videos, music video apps, music video games, remixes/mashups, user-generated content, and 'live' music videos. Approaching music videos from a framework combining film and media studies, musicology, and audiovisual studies, the book researches an inspiring range of case studies from post-millennial classics in the works of Michel Gondry and Chris Cunningham to recent experimental and interactive examples that interrogate the very limits of the medium. This important volume will appeal to those studying musicology, media studies, cultural studies, digital culture, audiovisual theory, new media and remediation, composition, popular music, and visual media.