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Kongresse, Festivals oder sportliche Großveranstaltungen planen und organisieren - das ist für viele ein Traumberuf. Hinter diesen Events steckt allerdings eine hochprofessionelle Branche. Das Buch verrät Studierenden und Quereinsteigern alles Wissenswerte über Geschichte, Akteure, Organisationen und Event-Formate. Zudem vermittelt es griffig das Grundwissen rund um die Eventplanung, -umsetzung und -evaluierung. Kurzum: Das Taschenbuch ist ein Must-have für alle (angehenden) EventmanagerInnen.
This new edition makes a timely and valuable contribution to the field of tourism and brings an already excellent book truly up-to-date with the latest requirements in this subject-area - Peter Bolan, Universityof Ulster Security fears, internet bookings, and the budget airline industry - just three of the many factors that have radically altered the shape of both domestic and international tourism in the last three years. Written by an authoritative team of teachers and researchers, the 3rd edition of this leading tourism textbook provides up-to-date explanation and analysis of these key themes, as well as all the other major issues, players and impacts of the worlds largest industry. Supported by a wide range of international case studies from sustainable tourism in the Arctic to mass tourism in Benidorm questions and activities to stimulate reflection and discussion, and readings and references to encourage and facilitate further research, "Tourism: Principles and Practice" provides a comprehensive introduction to the subject. - the most recent issues, trends and data in a fast-moving area - 63 new case studies all complete with discussion questions - visually stunning full colourdesign A comprehensive companion website at www.booksites.net/cooper provides valuable extra resources, including self-assessment questions and revision tools for students; case and teaching notes, sample answers and presentation slides for tutors. Chris Cooper is Foundation Professor and Head of the School of Tourism and Leisure Management at The University of Queensland, Australia. Professor David Gilbert teaches in the School of Management at the University of Surrey, UK Professor John Fletcher, Professor Stephen Wanhill and Alan Fyall are all at the International Centre for Tourism and Hospitality Research at Bournemouth University, UK. "Tourism: Principles and Practice balances sound theoretical underpinning with an attractive and bright eye-catching format. The mix of self-check questions, essay questions and case studies assist students to understand the subject." - Deborah Edwards, University of Western Sydney, Australia A comprehensive and excellent textbook With its more thorough elaboration, new layout and web site references, the value of the third edition is considerably increased." - Ragnar Prestholdt, Hogskolen i Telemark, Norway
Facebook’s psychological experiments and Edward Snowden’s NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America “the nation of Edison and the Wright brothers” and “of Google and Facebook.” U.S. Chief Information Officer Steven VanRoekel opines that America has become a “Facebook nation” that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness – a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA’s secret PRISM program has reinvigorated WikiLeaks founder Julian Assange’s accusation that “Facebook is the most appalling spying machine that has ever been invented.” Facebook CEO Mark Zuckerberg once said, “We exist at the intersection of technology and social issues.” This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communicationsfeatures case studies, model documents and checklists.
Diasporas result from the scattering of populations and cultures across geographical space and time. Transnational in nature and unbounded by space, they cut across the static, territorial boundaries more usually deployed to govern tourism. In a vibrant inter-disciplinary collection of essays from leading scholars in the field, this book introduces the main features and constructs of diasporas, and explores their implications for the consumption, production and practices of tourism. Three sets of mutually reinforcing relationships are explored: experiences of diaspora tourists the settings and spaces of diaspora tourism the production of diaspora tourism. Addressing the relationship between diasporic groups and tourism from both a consumer and producer perspective, examples are drawn from a wide spectrum of diasporic groups including the Chinese, Jewish, Southeast Asian, Croatian, Dutch and Welsh. Until now, there has been no systematic and detailed treatment of the relationships between diasporas, their consumptions and the tourist experience. However, here, Coles and Timothy provide a unique navigation of the nature of these inter-connections which is ideal for students of tourism, sociology, cultural studies.
Principles of Corporate Finance is a thorough, modern treatment of corporate finance. Written by a well known, widely-published researcher, it offers a clear, accessible presentation of key tools and concepts combined with the business applications students need to understand corporate financial theory. It is unique in bridging between theory and application through a learning-by-doing, problem-solving approach. The text makes heavy use of real-world examples, mini-cases, and a rich selection of problem material. This practical, applied approach helps students appreciate the role of the Chief Financial Officer (CFO) and emphasizes capital markets innovations that substantially affect the CFO's job.

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