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Kongresse, Festivals oder sportliche Großveranstaltungen planen und organisieren - das ist für viele ein Traumberuf. Hinter diesen Events steckt allerdings eine hochprofessionelle Branche. Das Buch verrät Studierenden und Quereinsteigern alles Wissenswerte über Geschichte, Akteure, Organisationen und Event-Formate. Zudem vermittelt es griffig das Grundwissen rund um die Eventplanung, -umsetzung und -evaluierung. Kurzum: Das Taschenbuch ist ein Must-have für alle (angehenden) EventmanagerInnen.
The migration of constitutional ideas across jurisdictions is one of the central features of contemporary constitutional practice. The increasing use of comparative jurisprudence in interpreting constitutions is one example of this. In this 2007 book, leading figures in the study of comparative constitutionalism and comparative constitutional politics from North America, Europe and Australia discuss the dynamic processes whereby constitutional systems influence each other. They explore basic methodological questions which have thus far received little attention, and examine the complex relationship between national and supranational constitutionalism - an issue of considerable contemporary interest in Europe. The migration of constitutional ideas is discussed from a variety of methodological perspectives - comparative law, comparative politics, and cultural studies of law - and contributors draw on case-studies from a wide variety of jurisdictions: Australia, Hungary, India, South Africa, the United Kingdom, the United States, and Canada.
Yogi Amrit Desai, one of the earliest pioneers of yoga in this country, began teaching in 1960. Out of the Kundalini awakening he experienced in 1970, Yogi Desai developed a spiritual dimension to the practice of Hatha Yoga and named it Kripalu Yoga in honor of his guru, Swami Sri Kripalvanandji. Today, more than 5,000 yoga teachers are certified in the methodology he developed. A prolific author, his books include Kripalu Yoga: Meditation in Motion, Book I and II and Amrit Yoga, and the upcoming Love & Bliss, a book of inspirational poetry for daily living, also available on CD, read by Yogi Desai.
Diasporas result from the scattering of populations and cultures across geographical space and time. Transnational in nature and unbounded by space, they cut across the static, territorial boundaries more usually deployed to govern tourism. In a vibrant inter-disciplinary collection of essays from leading scholars in the field, this book introduces the main features and constructs of diasporas, and explores their implications for the consumption, production and practices of tourism. Three sets of mutually reinforcing relationships are explored: experiences of diaspora tourists the settings and spaces of diaspora tourism the production of diaspora tourism. Addressing the relationship between diasporic groups and tourism from both a consumer and producer perspective, examples are drawn from a wide spectrum of diasporic groups including the Chinese, Jewish, Southeast Asian, Croatian, Dutch and Welsh. Until now, there has been no systematic and detailed treatment of the relationships between diasporas, their consumptions and the tourist experience. However, here, Coles and Timothy provide a unique navigation of the nature of these inter-connections which is ideal for students of tourism, sociology, cultural studies.
The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business.
Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying models and metrics The list of chapters below includes a sample of the topics: Chapter 1. Introduction - Introduction to marketing analytics Chapter 2. Market Insight - Market sizing and trend analysis Chapter 3. Market Segmentation - Segment identification, analysis, and strategy Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy Chapter 5. Business Strategy - Analytics-based strategy selection Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics Chapter 8. Price Analytics - Pricing techniques and assessment Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection Chapter 10. Promotion Analytics - Promotion budget estimation and allocation Chapter 11. Sales Analytics - Metrics for sales, profitability, and support Chapter 12. Analytics in Action - Pivot tables and data-driven presentations Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.
Roy and Jan have assembled a timely snapshot of our current understanding of ecotourism, both as a concept worthy of scientific inquiry and as an increasingly significant segment of global commerce and industry. A terrific piece of work! Sam Ham, University of Idaho, US In the 30 or so year since it became established in the tourism literature and in tourism practice, ecotourism has attracted as many proponents as opponents. This Handbook now brings together some of the leading scholars worldwide in this field, to explore the current position of this form of tourism. In doing so, it offers serious critiques, it explores meanings and paradoxes, it offers best practices and it looks to the future. It is the Handbook for one of tourisms fastest growing and controversial sectors. David Airey, University of Surrey, UK This is a most welcome and needed book. With a very strong editorial team and contributing authors, the Handbook covers all the key issues of ecotourism. It cuts through the confusion surrounding the much-misunderstood concept of ecotourism, clearly dealing with definitions, concepts and research issues. The Handbook is particularly welcome for its focus on the visitor experience, a strength of the editors, and for clearly linking the theory of ecotourism with practice in the field. Christopher Cooper, Oxford Brookes University, UK This Handbook brings together contributions from over forty international experts in the field of ecotourism. It provides a critical review and discussion of current issues and concepts it challenges readers to consider the boundaries of what ecotourism is, and could be. The Handbook provides practical information regarding the business of ecotourism; insights into ecotourist behaviour and visitor experiences; and reflections on the practice of ecotourism in a range of different contexts. The Handbook is designed to be a valuable reference book for tourism scholars and researchers.

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