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Today hardcore misogyny has become the cool slapstick LOL of mainstream culture. Exposing a chilling connection between the rise of cosmetic surgery, Big Pharma, porn, self-help and beauty industries, and the shock and awe doctrines of a new culture of extreme misogyny. While race-motivated violence is recognised as an historical and cultural problem, misogynist-motivated violence is often understood as an individual problem. Instead, misogyny is normalised as sexy, rebellious and cool, or as biological, evolutionary and natural. Added to this are neoliberal ideologies about choice and responsibility, which have contributed to a victim-blaming culture that vilifies and silences women and girls who have been damaged by misogyny. This book offers an unflinching account of the billions made from breaking and remaking the minds and bodies of women and girls.