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All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
Human behaviour is marvellous in its complexity, variability and unpredictability. Understanding it, however, is not solely the role of psychologists: everyone has a vested interest in it, from individuals to organisations and industry. Recently, biologists and psychologists have had considerable success incorporating insights from evolutionary theory to help them understand some fundamental psychological issues, in a discipline now known as evolutionary psychology. However, to date, these useful insights have not been widely applied to tackle specific practical problems or issues in society. This innovative new book kick-starts this process. It provides a foundation for an incipient focus on applications of evolutionary research. It draws together a collection of renowned academics from a disparate set of fields, whose common interest lies in using evolutionary thinking to inform their research. Topics range from reviews of evolutionary perspectives on adult and family relationships, insights into business, economics and marketing, health and interactions with technology and the media, through to major global and societal issues such as promoting green behaviour, cooperation, and public health, and tackling crime, terrorism, and prejudice. No other book has focused as specifically and with such broad scope on the applications of modern evolutionary psychology. While the rapidly growing number of books on evolutionary psychology succeed in describing current theoretical thinking, illustrated and supported by empirical studies, this book uses this established basis as a backdrop and starting point for a more focused exploration of practical application. This groundbreaking book will be valuable for students and researchers in evolutionary and applied psychology, as well as biology and anthropology.
Examines human psychology and behavior through the lens of modern evolutionary psychology. Evolutionary Psychology: The New Science of the Mind, 5/e provides students with the conceptual tools of evolutionary psychology, and applies them to empirical research on the human mind. Content topics are logically arrayed, starting with challenges of survival, mating, parenting, and kinship; and then progressing to challenges of group living, including cooperation, aggression, sexual conflict, and status, prestige, and social hierarchies. Students gain a deep understanding of applying evolutionary psychology to their own lives and all the people they interact with.
When Darwin proposed that females shape evolution by being choosy in their choice of male suitors, his Victorian contemporaries were shocked that he accorded so much importance to women. But this early view of the female role was far from revolutionary: They were simply allowed to be passive 'quality controllers' of male genes. Recent years have shown that the inert 'coy female' is a myth. For a male, a high sex drive and a taste for variety may improve his fitness. But for a female, successful reproduction goes far beyond copulation. She bears the brunt of parental investment with each child represents years of commitment from pregnancy and breast-feeding to provisioning and guarding. For her genetic lineage to survive, she must do this better than her rivals. Each of us comes from a line of winning mothers. Women are, after all, the first and default sex. It is women who bear children. A child born with a single X chromosome can survive, but not one with a single Y. In a population crash, a female-biased population will survive far better than a male-heavy one. In this book, Anne Campbell redresses the balance of evolutionary theory in favour of women. She examines how selection pressures have shaped the female mind over thousands of generations: Their emotions, friendship, competition, aggression and mate choice. She brings together data from neuroscience, endocrinology, anthropology, primatology as well as psychology to address fundamental questions about sex differences.... Why are women less aggressive than men? Were women designed for monogamy or promiscuity? What do women compete for? Why is conflict between males and females inevitable? What makes each woman unique? Have contraception and IVF subverted the process of natural selection?
Written in a lively and engaging manner, this new work places evolutionary psychology within the broad sweep of our primate heritage and the full scope of our evolutionary story. Beginning with the basics of evolution, the book first unpacks the far-ranging saga of human evolution, then moves on to examine motor behavior and emotions, sexual behavior and mate selection, and higher cognition.
Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making. Among the many topics covered, the authors discuss how people underestimate the influence of others, how a former computer hacker used social engineering to gain access to highly confidential computer codes, and how biology and evolution figure into the principles of influence. The authors break new ground in the study of influence.

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