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All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
Human behaviour is marvellous in its complexity, variability and unpredictability. Understanding it, however, is not solely the role of psychologists: everyone has a vested interest in it, from individuals to organisations and industry. Recently, biologists and psychologists have had considerable success incorporating insights from evolutionary theory to help them understand some fundamental psychological issues, in a discipline now known as evolutionary psychology. However, to date, these useful insights have not been widely applied to tackle specific practical problems or issues in society. This innovative new book kick-starts this process. It provides a foundation for an incipient focus on applications of evolutionary research. It draws together a collection of renowned academics from a disparate set of fields, whose common interest lies in using evolutionary thinking to inform their research. Topics range from reviews of evolutionary perspectives on adult and family relationships, insights into business, economics and marketing, health and interactions with technology and the media, through to major global and societal issues such as promoting green behaviour, cooperation, and public health, and tackling crime, terrorism, and prejudice. No other book has focused as specifically and with such broad scope on the applications of modern evolutionary psychology. While the rapidly growing number of books on evolutionary psychology succeed in describing current theoretical thinking, illustrated and supported by empirical studies, this book uses this established basis as a backdrop and starting point for a more focused exploration of practical application. This groundbreaking book will be valuable for students and researchers in evolutionary and applied psychology, as well as biology and anthropology.
Examines human psychology and behavior through the lens of modern evolutionary psychology. Evolutionary Psychology: The New Science of the Mind, 5/e provides students with the conceptual tools of evolutionary psychology, and applies them to empirical research on the human mind. Content topics are logically arrayed, starting with challenges of survival, mating, parenting, and kinship; and then progressing to challenges of group living, including cooperation, aggression, sexual conflict, and status, prestige, and social hierarchies. Students gain a deep understanding of applying evolutionary psychology to their own lives and all the people they interact with.
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. From the Hardcover edition.
When Darwin proposed that females shape evolution by being choosy in their choice of male suitors, his Victorian contemporaries were shocked that he accorded so much importance to women. But this early view of the female role was far from revolutionary: They were simply allowed to be passive 'quality controllers' of male genes. Recent years have shown that the inert 'coy female' is a myth. For a male, a high sex drive and a taste for variety may improve his fitness. But for a female, successful reproduction goes far beyond copulation. She bears the brunt of parental investment with each child represents years of commitment from pregnancy and breast-feeding to provisioning and guarding. For her genetic lineage to survive, she must do this better than her rivals. Each of us comes from a line of winning mothers. Women are, after all, the first and default sex. It is women who bear children. A child born with a single X chromosome can survive, but not one with a single Y. In a population crash, a female-biased population will survive far better than a male-heavy one. In this book, Anne Campbell redresses the balance of evolutionary theory in favour of women. She examines how selection pressures have shaped the female mind over thousands of generations: Their emotions, friendship, competition, aggression and mate choice. She brings together data from neuroscience, endocrinology, anthropology, primatology as well as psychology to address fundamental questions about sex differences.... Why are women less aggressive than men? Were women designed for monogamy or promiscuity? What do women compete for? Why is conflict between males and females inevitable? What makes each woman unique? Have contraception and IVF subverted the process of natural selection?
Today, genes are called upon to explain almost every aspect of our lives, from social inequalities to health, sexual preference and criminality. Based on Darwin's theory of evolution and natural selection, Evolutionary Psychology with its claim that 'it's all in our genes' has become the most popular scientific theory of the late 20th century. Books such as Richard Dawkins's The Selfish Gene, Edward O.Wilson's Consilience and Steven Pinker's The Language Instinct have become bestsellers and frame the public debate on human life and development: we can see their influence as soon as we open a Sunday newspaper. In recent years, however, many biologists and social scientists have begun to contest this new biological determinism and shown that Evolutionary Psychology rests on shaky empirical evidence, flawed premises and unexamined political presuppositions. In this provocative and ground-breaking book, Hilary and Steven Rose have gathered together the most eminent and outspoken critics of this fashionable ideology, ranging from Stephen Jay Gould and Patrick Bateson to Mary Midgley, Tim Ingold and Annette Karmiloff-Smith. What emerges is a new perspective on human development which acknowledges the complexity of life by placing at its centre the living organism rather than the gene.

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