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Traditional qualitative interviews typically involve a single subject; interviews of dyads rarely appear outside marketing research and family studies. Experienced qualitative researcher David Morgan’s brief guide to dyadic interviewing provides readers with a road map to expand this technique to many other settings. In dyadic interviews, the interaction and co-constructions of the two subjects provide the data for the researcher. Showing the advantages and disadvantages of interviewing two people at once, the first book on this research topic -covers key issues of pair rapport, ethics, confidentiality, and dealing with sensitive topics;-describes the entire process from selecting the participants to the role of the moderator to analyzing results;-uses examples of grad student experiences, physician behavior, substance abuse, services to elderly, and dementia patients to show its many applications.
Getting a qualitative article or book published involves more than simply doing the research, writing it up, and sending it off. You also need to know how to navigate the social relations of presenting your work to the journal editor or book publisher—and how to craft your message to them—if you want to be successful. Written by a highly-respected publisher of qualitative research, this brief, practical resource shows you how to identify the right home for your work. It also guides you through the publications process-- from crafting the abstract to writing, production, and marketing--once you’ve found the best publisher. The author -demystifies what publishers and journal editors do, how they make their decisions on qualitative articles, research studies, and methods books;-discusses edited books, how to publish from your dissertation, and when to consider open access and electronic publications; and-includes case studies, appendixes, forms, and resources to help the aspiring academic.
Community-based research (CBR) is the most commonly used method for serving community needs and effecting change through authentic, ethical, and meaningful social research. In this brief introduction to CBR, the real-world approach of noted experts Vera Caine and Judy Mill helps novice researchers understand the promise and perils of engaging in this research tradition. This book • outlines the basic steps and issues in the CBR process—from collaboratively designing and conducting the research with community members to building community capacity; • covers how to negotiate complicated questions of researcher control and ethics; • includes a chapter written by community partners, among the examples from numerous projects from around the world.
Karin Olson’s brief, accessible guide to the principles and practices of qualitative interviewing is a welcome addition for students and novice practitioners in a wide array of fields. Interview is the most common method for gaining information in the social realm, so there are a bewildering array of techniques and strategies for conducting them. Olson outlines the various options—from formal to highly unstructured, individual and group—and shows how and when to use each. She takes the researcher through the interview process, from design to report, and addresses key issues such as researcher standpoint, vulnerable populations, translation, and research ethics. Exercises, examples, and tables offer a convenient set of tools for understanding. This slim guide is a key resource for any research methods course.
In a mixed-method tradition that privileges the quantitative, leading qualitative researcher Janice Morse breaks new ground by arguing the importance of research designs for which the primary component is qualitative, and contains either a quantitative or a qualitative supplemental strategy. Using a variety of examples and visual prompts, Morse convincingly demonstrates that such designs allow novice researchers to obtain answers more quickly and with more certainty. Her book provides clear and concise explanations making even complex research designs understandable to the beginning researcher; argues for the importance of primary qualitative designs due to their theoretical strength; stresses the importance of using goal-directed actions and analyses that do not violate the assumptions of either qualitative or quantitative inquiry.
The Practice of Qualitative Research guides readers step by step through the process of collecting, analyzing, designing, and interpreting qualitative research. Written by Sharlene Nagy Hesse-Biber in an engaging style, this student-centered text offers invaluable insights into the practice of qualitative research, with coverage of in-depth interviewing, focus groups, ethnography, case study, and mixed methods research. The Third Edition features even more integrated attention to online research and implications of social media throughout all methods chapters; updates on qualitative analysis software; and significantly expanded coverage of ethics.
Facts101 is your complete guide to Essentials of Marketing Research. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

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