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A unique chronicle and critique told in the participants' own words. The campaign leaders for Reagan, Mondale, Hart, Jackson, Hollings, McGovern, Cranston, Askew, and Glenn discuss their strategies. What worked? What backfired? What would they do--or not do--again? Discussion leaders include Judy Woodruff, David Broder, Albert Hunt, Howell Raines, and Kenneth Bode. A document of immense historic and human interest.
In this book, a distinguished group of presidential campaign staff, journalists, and political observers take us inside the 2012 race for the Republican nomination and general election, guiding us through each candidate's campaign from the time each candidate announced his or her intention to seek the presidency through the primaries, conventions, and up to election day. Meeting under the auspices of the Harvard University’s Institute of Politics, the candid discussion allows us to learn about the motivations of each candidate, strategies they deployed, and lessons they learned. In addition, representatives from the major SUPERPACS share their strategies and evaluate their impact in an election characterized by unprecedented campaign spending. Campaign for President: The Managers Look at 2012 is essential reading for anyone interested in the inner workings of national political campaigns.
This innovative study blends sophisticated statistical analyses, campaign anecdotes, and penetrating political insight to produce a fascinating exploration of one of America's most controversial political institutions--the process by which our major parties nominate candidates for the presidency. Larry Bartels focuses on the nature and impact of "momentum" in the contemporary nominating system. He describes the complex interconnections among primary election results, expectations, and subsequent primary results that have made it possible for candidates like Jimmy Carter, George Bush, and Gary Hart to emerge from relative obscurity into political prominence in recent nominating campaigns. In the course of his analysis, he addresses questions central to any understanding--or evaluation--of the modern nominating process. How do fundamental political predispositions influence the behavior of primary voters? How quickly does the public learn about new candidates? Under what circumstances will primary success itself generate subsequent primary success? And what are the psychological processes underlying this dynamic tendency? Professor Bartels examines the likely consequences of some proposed alternatives to the current nominating process, including a regional primary system and a one-day national primary. Thus the work will be of interest to political activists, would-be reformers, and interested observers of the American political scene, as well as to students of public opinion, voting behavior, the news media, campaigns, and electoral institutions.
The Making of the Presidential Candidates 2004 provides a broad overview of the presidential nomination process through a detailed examination of its most significant components: money and media, polls and interest groups, Iowa and New Hampshire, the invisible primary and the formal primary calendar. Like the two previous volumes in this series (In Pursuit of the White House and In Pursuit of the White House 2000), this book showcases some of the most interesting work now being done on the politics of presidential selection. It is essential reading for anyone who wants to understand the presidential nomination process or just to follow the 2004 campaign.
Every four years following the presidential election, the Institute of Politics at Harvard University convenes a distinguished gathering of campaign managers, media commentators, and interested political observers to reflect on presidential campaign strategies from the earliest primaries through Election Day. The result is a book, and the 2004 election edition is published for general audiences as well as college classrooms and campaign and media professionals. Visit our website for sample chapters!
The 1988 Presidential campaign, considered by many to be one of the most negative in recent history, is candidly reviewed by the people involved. This book is a result of a campaign review conducted four weeks after the election by Harvard University's Institute of Politics, which brought together key decision makers of the campaigns of the 14 announced candidates along with a select group of leading election commentators and political journalists. The campaign officials tell why their candidate undertook the campaign, how they planned to win, how they assessed their strengths and weaknesses and their strategies for overcoming obstacles. The role of the press is reviewed by nationally respected journalists and reforms in the campaign process are suggested by the managers and the journalists.

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