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A significant difference was found between the perceived importance of how specific soft skills affect success in the workforce and the location of school (city, county). Overall, Alabama business/marketing educators have endorsed soft skills at a very high frequency; however, there is a low correlation between the perceived importance of soft skills and the integration of soft skills into courses. Nevertheless, many of the correlations did reach statistical significance. This indicates that the skills, concepts, and activities that did reach statistical significance are being integrated into the classroom to some extent.